MAGAZINE NAME
04:36Choosing the name of a media outlet is incredibly difficult.
Not only does it need to be catchy and stay in the readers mind, but it needs
to be a word that has the potential to become an entire brand. The majority of
magazine names end up becoming a defining word to describe someone who fits the
typical target market of the magazine. For example, you might hear somebody say “He/she
is so vogue!” This is a prime example of how a name has the chance to become so
iconic its purpose can change from noun to adjective.
The magazine name I ended up choosing is ‘GREYSCALE’
The definition of greyscale uses the word ‘monochrome’. I
initially had monochrome as my magazines name, but decided that the word seemed
to ‘blunt’ and didn’t seem to have a ring to it, due to an imbalance of syllables
on either side of the word. Greyscale has a smoother sound, and also means
similar. The importance of monochrome or greyscale being used was the
fashionable connotations of the words, as I pictured my magazine as a
publication which is modern yet also not so outrageous it couldn’t be timeless.
I also liked the idea that the name ‘Greyscale’ shows that music doesn’t need to be vibrant and loud to be interesting and complex.
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