As my magazine is aimed at a niche audience but has a high potential to gain quite a lot of secondary readers, I think it is hard to decide what type of publisher would publish my magazine. As it is designed for a niche audience but is a genre that is of interest for many people it is quite difficult to place, as it could eventually have a lot of readers, but this would be gradual and not immediate. For this reason I think it has more chance of being picked up by an independent publisher, and then experiencing growth at a later date. This might provoke a move to be published by a large media group.

 

I would preferably choose a publisher who publishes music magazines already, and that are doing well. For this reason, I think that Bauer Media or TimeIncUK would be good publishers to publish my magazine, as they already publish Q and NME. These magazines, however, are already big selling magazines, and looking at their NRS results you can see that they have a massive, steady circulation. My magazine would originally not have a very big circulation, and this is because the genre could be seen as quite obscure and unclear. My main focus in my magazine is on classical crossover music (artists like clean bandit), and this isn’t a massive market, meaning the amount of reader may be quite low. However, even though it is a small market, it is a rapidly growing market, and people are showing more and more interest in music which is influenced by classical music. Even though the up and coming bands are playing small venues, they all say how incredibly loyal their fans are, due to them not only listening to the music, but taking a real interest as they recognise the people are just like them – people who learnt a ‘boring’ musical instrument and now are doing something cool with it. This is a USP of my genre. There is a gap in the market for this genre, because as it is a crossover it’s never been seen before. Clean Bandit have bought classical crossover to the masses and this has been inspirational to other musicians to experiment and have fun with instruments that have been seen as frumpy and boring to the public for years.