Ideology is key in each genre, as each genre will have a representation that is vital to the establishment of the magazines theme and therefore attract the correct demographic of readers.

An easy way for the magazine to show this is through not only the colours and fonts used, but also through the visual appearance of the artist or image on the cover. Each artist will have a look tailored to appeal to the people who listen to their style of music. This will provoke either an attraction to this style, causing desire to be part of the genre, or will create a sense of comfort with a style that the reader has already found to represent them and their preferences. Both of these will cause 2 similar things, an initial attraction, followed by high chances of purchasing the magazine.

For example, this magazine shows key tropes that would attract the target audience of Elle. Elle’s media kit says, “The vast majority (82 percent) of Elle's audience are women between the ages of 18 and 49. Its readers have a median age of 34.7 years. Forty percent of the readers are single, and the median household income is $69,973. "Our readers are young enough to think about life as an adventure and old enough to have the means to live it", said Roberta Myers, editor in chief.” This is reinforced in many aspects of the cover. In particular the masthead, which contains the name “ELLE”. When translated, “Elle” is French for “She”, again showing that the magazine is aimed at women. The cover balances a light hearted look with a more serious fashionable look, perhaps linking to the personality of the reader contrasting with more serious, high paid jobs they do, which explains the high median household income.