Choosing a target audience is tricky, due to many different factors that must be considered. Different target audiences will have preferred mediums for articles to be displayed on, varying amount of time to read magazines which can influence article length, different interests and writing styles. This can cause each genre have a very niche style, meaning design is often similar for magazines that...
"This is the guy we've all seen in Borders or HMV on a Friday afternoon, possibly after a drink or two, tie slightly undone, buying two CDs, a DVD and maybe a book - fifty quid's worth - and frantically computing how he's going to convince his partner that this is a really, really worthwhile investment." 50 quid bloke is a term first...
Ideology is key in each genre, as each genre will have a representation that is vital to the establishment of the magazines theme and therefore attract the correct demographic of readers. An easy way for the magazine to show this is through not only the colours and fonts used, but also through the visual appearance of the artist or image on the cover....
